How to Scale a Coaching, Consulting, or Service-based Business to 7-Figures
Brenden Kumarasamy and Billy Samoa Saleebey explore how to scale coaching, consulting, or service-based businesses to exceed 7-figures in annual revenue. They also discuss the case studies about the success stories of 7-figure business owners, the Power of Live Events, Sacrificial lamb, i.e., celebrating each customer you have, etc.
What we discussed:
- [02:36] – The idea that our goals are already achieved by someone else
- [03:26] – What is Brenden learning now
- [04:18] – What Brenden learned from people running multi-million dollar businesses.
- [06:34] – Richmond Dan’s coaching programs
- [07:58] – About the Sensei session
- [10:32] – What made Brenden join Richmond Dan’s program?
- [11:03] – The analogy of sacrificial lamb
- [12:49] – Not everybody can be a part of Richmond’s program
- [14:13] – The psychology behind Richmond’s program
- [16:12] – The trick that Brenden took away from seven-figure businesses
- [18:26] – It’s important to celebrate your clients
- [20:36] – How Brenden closed five corporate accounts in 1 month
- [23:51] – How to provide more value than payment
- [25:23] – A low-end offer where money is not an objection
- [29:00] – The power of live events
- [34:27] – How does Brenden choose the events he goes to
- [41:07] – Brenden’s tactic to make use of events as networking
- [43:52] – The right time to do a live event
- [49:00] – Understand what your weaknesses are
- If we have a goal that we want in life, chances are somebody else has already done it.
- There are a hundred different ways of making a billion bucks a year. And the key is to figure out which of those ways works best for you.
- Richmond Dan has two coaching programs. One called black belt for a coach is doing at least a hundred thousand dollars a year looking to scale to a million. And then he has another program called Boardroom, which has four coaches making a million dollars a year who wanted to scale beyond that.
- In the sensei session, Richmond Dan picks four people from the Boardroom to teach us a 45-minute masterclass on anything that’s made them successful, and then they compete against each other to see who has the best session.
- What a lot of the people at the seven-figure mark do exceptionally well is, 20% of their marketing is always celebrating a client that’s getting results.
- You need to overdeliver for your referrals in a way your competitors wouldn’t even think of.
- Don’t just deliver for your referrals over-deliver for all of them. Give them a gift that nobody, none of your competitors, is thinking of.
- Deliver things beyond your client’s expectations
- Find ways or opportunities to give your clients a story that they could tell to other people.
- Start thinking about a low-end offer where money is not an objection.
- Live events allow you to speed up trust in a relationship at a level that just doesn’t exist.
- Don’t go to a live event if that person or the person who’s curating that event or somebody you trust says this is the best event, or they give you a lot of value upfront.
- Events are an excellent place for learning, but they are exceptional for networking.
- [02:42] – “Almost every goal that we have. Somebody else has already achieved. It.”
- [13:16] – “In service-based businesses, the best marketing is the results that you deliver for clients.”
- [29:04] – “Nothing in this world beats an in-person connection.”
- [49:04] – “Self-awareness is understanding what your weaknesses are, not just your strength.”
USEFUL RESOURCES/ LINKS:
Brenden’s Website: https://www.mastertalk.ca/about
Insight Out Links:
Support the show (https://www.patreon.com/bePatron?u=23010497)