Scott Harrison’s Big Vision
In this episode, Brenden shares why Scott Harrison has played such an influential role in his life. Billy and Brenden also explore Principles from Scott’s book, Thirst, Scott’s big vision for his life, why Brenden is a big advocate of Scott’s work and book, how nonprofits should promote themselves, etc.
What we discussed:
- [01:33] – Why is Scott Brenden’s hero?
- [02:09] – How Scott changed Brenden’s way of thinking
- [03:20] – How did Brenden find out about Scott?
- [05:13] – Scott’s one hundred percent model
- [07:26] – Valuable insights that Brenden got from Scott’s book
- [08:48] – Scott didn’t talk just about his personal story
- [09:42] – The story behind the $8 campaign.
- [11:29] – The problems in the world that don’t need nonprofits to solve
- [13:51] – Brenden tells how he got to know about the book Thirst
- [16:29] – Who should read the book
- [17:32] – The contents of the book that standouts
- [18:15] – The “we” languaging
- [20:37] – Understand who your core customer is
- [22:30] – Scott’s marketing tactic to philanthropy
- [24:01] – Scott’s ability to build a personal brand as a non-profit founder
- [27:20] – About Scott’s subscription model
- [29:32] – All the money donated in Spring goes towards operation
- [33:20] – How much is the charity spent on figuring out solutions for the water issue?
- [37:28] – Brenden’s master plan for the next five years
- [39:30] – Why Brenden wants to meet top brand ambassadors of Spring
- [42:10] – Tips for NPOs to promote their organizations
- [44:16] – Brenden’s message to the listeners
- When we think about non-profits, we focus on hope rather than despair.
- Problems can also be solved through non-profits, not only business capitalism.
- Understand who your core customer is and where they are coming from.
- Tell your ideas in a way that includes everybody, not just yourself.
- Include the people who are supporting your journey in your StoryBrand.
- Language is vital. It’s a key cornerstone to the optics, the way in which our messages are perceived, and the way in which they’re embraced.
- Pay attention to your core customer and understand what they actually want because the net worth results at the end of the day.
- Scott has a subscription recurring revenue stream model for his non-profit called the Spring.
- Scott Harrison is the only non-profit executive in the world who has revolutionized the Spotify concept in non-profit.
- Pick your top a hundred influencers who have donated, who have raised the most money for you for charity water, and have them always promote
- [01:50] – “There are billions of people who have already played this game called life. So the fastest way to being successful is figuring out who you want to model your life against and using them as compasses to be extremely successful.”
- [09:25] – “Include everyone in the story, not just the founder.”
- [15:33] – “The goal is not to live forever, but rather to create something that will last forever.”
- [44:56] – “Be a bit more humble, have a bit more humility, and learn from the people who have done what you want to do.”
- [46:20] – “Everybody should find their own hero, their own person, who they want to use as a compass or guidepost to help navigate their own life and leave the type of legacy that will last beyond them.”
USEFUL RESOURCES/ LINKS:
Brenden’s Website: https://www.mastertalk.ca/about
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