The Secret to Getting Customers to Wait in Line For Your Products
Are you ready to use Key Person of Influence to get your business goals? This week’s episode with New York Times bestselling author and leader of Dent Global, Daniel Priestley, has all the answers you need.
Daniel Priestley is a New York Times bestselling author and the leader of Dent Global, where he and his team develop entrepreneurs to stand out, scale up, and make a positive impact. 40,000 entrepreneurs have attended his workshops around the world, and over 3000 people have taken part in his accelerator programs. Needless to say, he’s making his mark by helping others make their mark.
This is Daniel Priestley ‘s story…
Daniel Priestley was working at McDonald’s when he met Randy, the franchisee. Randy encouraged Daniel to look into entrepreneurship, and Daniel began reading The Emyth. This book opened the door to entrepreneurship for Daniel and made him feel that it was something he could do. Daniel went on to write several books on the subject, including Key Person of Influence and Oversubscribed. In Key Person of Influence, Daniel outlines the five Ps of becoming a key person of influence: pitching, positioning, production, promotion, and profit. By following these steps, Daniel believes that anyone can become a key person of influence in their industry.
Tune in now to learn how to stand out, scale up, and make a positive impact!
In this episode, you will learn the following:
- Daniel shared what lessons he learned from Randy when he works at McDonald’s (00:04:00)
- Who a key person of influence is and why does it matter in today’s world? (00:09:06)
- The five P’s of key Person of Influence (KPI) (00:12:55)
- The importance of pitching in enrolling people into a new way of thinking and behaving.(00:15:00)
- The Eiffel tower analogy (00:19:56)
- Who is a good example of a key person of influence (00:22:50)
- Why a key person of influence, helps move a business or an organization from functionality to vitality” (00:26:24)
- Why people are focused on the entire marketplace instead of focusing on the key few (00:32:36)
- What is Signaling and why is it important (00:42:30)
- The importance of having a central philosophy or mission around what you do (00:52:00)
- What are the Four types of products.(00:55:00)
- Why campaigning is an effective approach (00:59:40)
- The idea that social media can be used as a tool to build a personal brand (01:07:00)
- “We all have the ability to make a dent and that we can do it while also having fun doing it. But we have to do it using the right strategies that will allow us to make the kind of impact that we want to make” – Billy
- “Anyone can play an instrument. Not everyone could play an instrument well” – Billy
- “Prolific beats perfect” – Billy
- “When you become a key person of influence, your goal is not to try and sell you, and you don’t make a lot of you’re not trying to make money by selling your time and your energy and all that sort of stuff. People aren’t buying you. They’re actually just attracted to your business empire, and your empire sits around you” – Daniel
- “The real skill with pitching is there’s an element of leverage.” – Daniel
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