
- 1How to Break Old Habits and Take Life-Changing Action - Scott J. Miller
- 2What If You Could Make Every Decision with Total Confidence? - Paul Epstein
- 3Will the Future Be Better or Worse in 30 Years - George J. Chanos
- 4What Happens When You Take a Risk with Your Brand? - Mark Schaefer
- 5What Self-Made Millionaires Know That You Don’t – with Jim Britt
- 6Why Every Industry Needs an Innovation Agent like Jim Gurulé
- 7What Drives the People Who Change the World - Dan Lyons (writer of HBO's Silicon Valley)
- 8The Secret Skills of Successful Project Managers - Kory Kogon
- 9Revolutionize Leadership Through the Power of Trust and Inspire Principles - Stephen M.R. Covey
- 10How to use LinkedIn analytics to grow your brand with Liam Darmody
- 11The No-BS Guide to Getting Millions of Views on Social Media - Joel Lalgee, aka The Realest Recruiter
- 12How to Speak Like a TED Talk Speaker - Brenden Kumarasamy
- 13How to Master Public Speaking and Become a Top Communicator - Brenden Kumarasamy
- 14The Untold Truth About What Makes Content Go Viral - Travis Brown
- 15The Play-by-Play of How Dugout Mugs Hit 30M from a 70K Start - Kris Dehnert
- 16From Shark Tank to Billion-Dollar Business Empire - Kevin Harrington
- 17The Power of Audacious Marketing with Mark Schaefer
- 18Giving vs. Receiving: The Secret to Living a Fulfilled and Abundant Life - David Meltzer
- 19Why Mental Health Conversations Are More Important Than Ever - Alessandra Torresani
- 20How to Survive and Thrive in Business in Times of Change - Chris Do
- 21What It Takes to Start a Successful Product-Based Business - Jacqueline Snyder
- 22How Effective Time Management Drives Success with Kris Ward
- 23The Art of Living Mindfully with Dr. Mark Pirtle
- 24Why Taking Risks Can Lead to Breakthrough Success with Will Pemble
- 25The Power of Trust and Inspiration in Leadership with Stephen M.R. Covey
- 26Break Free from Leadership Myths: Discover a New Way to Lead - Marcia Daszko
- 27The Art of Influence: Proven Strategies to Do It Right - Bob Burg
- 28Turning Failure Into Success: The Journey of a Self-Made Millionaire - Jim Britt
- 29How to Become a Key Person of Influence and Dominate Your Industry with Daniel Priestley
- 30From 10k to 100k followers: Proven Tactics for Instagram Growth - Brenden Kumarasamy
- 31Buy, Build, Sell: Secrets to Thriving in the Online Business Market with Blake Hutchison
- 32The Game-Changing Power of ChatGPT - Cory Warfield
- 33What Changes in Our Lives to Look Forward to After 30 Years - George J. Chanos
- 34Breaking the Chains of Limiting Beliefs with Doug Dane
- 35Breaking Free From Old Habits: How to Break Patterns and Take Action - Scott Jeffery Miller
- 36The Foundations of Successful Project Management with Kory Kogon
- 37The Secret to Achieving Viral Success and Massive Impressions - Joel Lalgee, aka The Realest Recruiter
- 38How to Achieve Start-up Success with Steve Hoffman
- 39What’s Missing from Your LinkedIn? | Brand Secrets + Analytics with Liam Darmody
- 40How to Create Buzzworthy, Viral Content - Travis Brown
- 41The Power of Conviction in Decision-Making with Paul
- 42Elevate Your Branding Game - David Brier
- 43Why Community is the Heart of Your Brand - Mark Schaefer
- 44From Zero to a Million Followers in 30 Days - Brendan Kane
- 45How to Elevate Your Brand Through Influence with Neal Schaffer
- 46Building Your Reputation as an Authority with Mark Schaefer
- 47The Success Recipe of the Original Shark from Shark Tank - Kevin Harrington
- 48From 70K to 30M: The Dugout Mugs Story with Kris Dehnert
- 49From Barista to Owner of Biggby Coffee - Mike McFall’s Story
- 50Learning from the Best: TED Talks Analysis - Brenden Kumarasamy
- 51How to Be a Top 1% Communicator with Brenden Kumarasamy
- 52Skills for Business Survival in Times of Change with Chris Do
- 53How to Be a ”Trust & Inspire” Leader with Stephen M.R. Covey
- 54The Fundamentals Most People Miss When Starting a Business - Jacqueline Snyder
- 55The Five C's of Confidence with Erika Cramer
- 56The Art of Taking Action and Breaking Free from Patterns - Scott J. Miller
- 57The Art and Science of Project Management with Kory Kogon
- 58Five daily practices to take control of your values with David Meltzer
- 59From 10k to 100k Followers on Instagram with Brenden Kumarasamy
- 60How The Realest Recruiter (Joel Lalgee) Got 100's of Millions of Impressions
- 61Brandalytics: LinkedIn Brand Secrets + Analytics = Liam Darmody
- 62How to Build a Relentlessly Helpful Community - John Espirian
- 63Remembering Dr. Mark Goulston: A Podcast Tribute To A Remarkable Mind
- 64Unconventional Wisdom: Embracing Crazy Choices for Success - Will Pemble
- 65What Sparks the Decision to Be Your Best Self? with Mike Bayer
- 66When Leadership Knows No Borders with David Burkus
- 67Bob Burg (author of The Go-Giver): What Great Influencers Have In Common
- 68How to Get Millions of Views with AI - Cory Warfield
- 69Embracing Your Inner Child - Rediscovering Joy and Purpose with Jeff Harry
- 70Kevin Harrington - The Original Shark from Shark Tank - Shares His Recipe for Success
- 71Why Community is Your Brand's Lifeline with Mark Schaefer
- 72The Secret to Going Viral with Brendan Kane
- 73The Magic of Time Mastery: Unlocking Success Through Productivity with Kris Ward
- 74How to Make Decisions with Confidence - Paul Epstein
- 75How to Unlock Your Inner Visionary Mind with Dr. Mark Goulston
- 76Travis Brown's Secret to Getting 90K Instagram Followers in Just 6 Weeks!
- 77The Dark Side That Fuels the Brilliance of Visionaries - Dan Lyons (writer of HBO's Silicon Valley)
- 78How Life Will Change in the Next 30 to 40 Years With George J. Chanos
- 79Breaking Free from Limiting Beliefs with Doug Dane
- 80The Business of Buying and Selling Online Ventures With Blake Hutchison
- 81From 70K to 30M - The Dugout Mugs Story with CEO Kris Dehnert
- 82Brewing Success: From Barista to Owner of Biggby Coffee With Mike McFall
- 83How to Elevate Your Communication With David JP Phillips
- 84How to Make Customers Wait in Line for Your Products With Daniel Priestley
- 85How to Create an Indestructible Mindset With Ike Ikokwu
- 86Lessons From A Social Impact Entrepreneur With Tiffany Yu
- 87The Common Traits of Millionaires With Jim Britt
- 88The Magic Behind Receiving With David Meltzer
- 89Challenge Everything You Thought You Knew About Leadership with Marcia Daszko
- 90Build an Open Network and Get Off the Zombie Path! - Part 2 with Toby Corey
- 91Leading a Zentrepreneur Life with Toby Corey
- 925 Guiding Principles of Leadership Performance with Ben Putterman
- 93How to Avoid Being a Management Mess with guest Scott J. Miller
- 94Becoming a Champion of Your Own Success with Donnie Boivin
- 95Why Movement is the Language of the Brain with Dr. Erik Reis
- 96How to Create your Brand with Content - John Espirian
- 97How to Build a Loyal Community of Super Fans with Cat Shanu
- 98The Power of Continuous Improvement with Keith Champion
- 99How to Design A Life You Wouldn't Trade For Anything - Fraser Cameron
- 100The Power of Being Real - Joel Lalgee
- 101Mastering the Art of Self-Discipline with Steve Wohlenhaus
- 102Programming Our Mind and Thinking in Versions with Daniel Gray
- 103Insights From a Career in the NFL - Jedidiah Collins
- 104Why You Should Do The Crazy Thing With Will Pemble
- 105How to Tell Stories that Connect Emotionally with Marsha Shandur
- 106How To Make Emotions Work For You Instead Of Against You - Justin Bariso
- 107How to Lead Through Change with Marché Pleshette
- 108How to Show Up in a Fully Authentic Way with Amy Stanton
- 109The Evolution of Corporate Culture: Dan Lyons on the Past, Present, and Future of Work
- 110How to Break Free From Limiting Beliefs with Doug Dane
- 111How to Leverage the Power of Community with Mark Schaefer
- 112Will ChatGPT Change the World with Cory Warfield
- 113Unlocking the Potential of AI and Web3 with Sam Kamani
- 1147 Questions You Should Ask Yourself Before Public Speaking - Ravi Rajani
- 115Revolutionize the Way You do Branding with David Brier
- 116From Barista to Owner of Biggby Coffee: Lessons with Mike McFall
- 117How to Buy and Sell Online Businesses with Blake Hutchison
- 118Internal and External Communication with David JP Phillips
- 119The Secret to Getting Customers to Wait in Line For Your Products
- 120How to Cash in on Your Signature Story - Andy Henriquez
- 121The Power of Thinking Big - Vamsi Polimetla
- 122LinkedIn Influencer Lorena Acosta on Standing Up for Your Core Values
- 123Creating a Judgement-free Zone Around Mental Health - Alessandra Torresani
- 124Time Management Myths
- 125What Life Will Look Like in 30 to 40 years
- 126How Travis Brown Gained 90K Instagram Followers in 6 Weeks!
- 127How to Go Viral with Brendan Kane
- 128The Audacity to Dream Big - Aparna Mohla (encore episode)
- 129How to Reverse Engineer a Desired Outcome through Design - Ram Castillo
- 130How to Develop Influencer Marketing Programs - Neal Schaffer (encore episode)
- 131Have A Big Vision and NEVER SETTLE! - Mario Armstrong
- 132How to Create Confidence in Your Life - Erika Cramer
- 133The Common Traits of Millionaires - Jim Britt
- 134How to Break Patterns and Change Your Life with Scott Miller
- 1355 Steps to Create a Life-changing Morning Routine - Glenn Lundy
- 136Business Survival Skills During Change - Chris Do
- 137How to Become Known as an Authority - Mark Schaefer
- 138How to Activate the Genius of Others - Liz Wiseman
- 139How to Make the Decision to be Your Best Self - Mike Bayer
- 140Bob Burg (author of The Go-Giver) - How to Master the Art of Ultimate Influence (Encore Episode)
- 141Inside the Mind of Alex Hormozi
- 142How to Use Successful People as a Guide
- 143How to Keep Expanding Your Knowledge
- 144What is the Wheel of Life Assessment
- 145The Mind of a Visionary Thinker with Dr. Mark Goulston
- 146Why You Should Do The Crazy Thing
- 147How to Decide How You Want to Make an Impact
- 148The Magic of Saying No
- 149What Are the Thought Leaders of Tomorrow Working on Today?
- 150The Power of Asking Questions
- 151How to Study Thought Leaders
- 152Insights from AngelList Co-Founder Naval Ravikant
- 153Inside The Mind of Adam Grant
- 154How To Network Like A Pro
- 155How to Get One Million Followers - Brendan Kane
- 156Seth Godin Wowza
- 157Brenden Top Ten List
- 158How to Think of Crazy Ideas
- 159Why we Should Focus on One Thing
- 160How Tony Robins Reached Extraordinary Level of Success
- 161Why Morning Routines Suck
- 162How to Create Your 10 Year Life Plan
- 163How to Put Yourself Into a Category of One
- 164Common Traits of the World Changers
- 165How to Learn from World Changers
- 166Why We Should Say Things That are Unpopular
- 167Newsletters for LinkedIn Creators Are Here!
- 168Navigating Relationships To Achieve Greater Success With Dimple Thakrar
- 169The Art of Being More Interesting
- 170How to Create a Vision for Your Life
- 171Startup Stories: Airbnb
- 172Deepdive Into the Book Zero to One by Peter Thiel
- 173Scott Harrison's Big Vision
- 174How to Scale a Coaching, Consulting, or Service-based Business to 7-Figures
- 175How to Be A Thought Leader
- 176The Future of Social Media
- 177The Greatness of Lewis Howes
- 178Why Live Streaming is Important
- 179The Magic of Sharing Your Losses
- 180Why Seth Godin is Brenden's Hero - Insight Live
- 181Startup Survival Guide with Steven Hoffman (Captain Hoff)
- 182How to Become a Genuine Influencer - Bob Burg
- 183INSIGHT LIVE: Anything is Possible
- 184David Meltzer on Why Receiving is the Most Important Thing (Encore Episode)
- 185INSIGHT LIVE LAUNCHES: The Future of Clubhouse
- 186How to Reverse Engineer a Desired Outcome through Design - Ram Castillo
- 187The Ultimate Life Transformation Story - Sean Michael Crane
- 188How to Create Confidence in Your Life - Erika Cramer
- 189Lessons From a Social Impact Entrepreneur - Tiffany Yu
- 190Have A Big Vision and NEVER SETTLE! - Mario Armstrong
- 191How to Cash in on Your Signature Story - Andy Henriquez
- 192Why Mental Health Matters - Nidhi Tewari, LCSW
- 193Creating a Judgment-free Zone Around Mental Health - Alessandra Torresani
- 194How to Clarify Your Brand Voice - Maranda Joiner
- 195The Power of Thinking Big - Vamsi Polimetla
- 196Chris Do on Business Survival Skills During Change
- 197How to Use Masculine Energy to Enhance Feminine Energy - Amy Stanton
- 198How to Avoid Burnout - Dr. Yvonne Ator
- 199The Common Traits of Millionaires - Jim Britt
- 200How We Should be Thinking About Money, Value, and Worth - Angie Cole
- 201How to Make Data Actionable - Dr. Joe Perez
- 202Mastering the Art of Communication - Brenden Kumarasamy
- 203Inventors, Innovators, & Founders Oh My! Steve Hoffman
- 204How to Make the Decision to be Your Best Self - Mike Bayer
- 205How to Develop Influencer Marketing Programs - Neal Schaffer
- 206How to Become Known as an Authority with Mark Schaefer
- 207How to Tell Stories that Connect Emotionally - Marsha Shandur
- 208Exploring the World of LinkedIn with Andy Foote
- 209The Power of Being Real - Joel Lalgee
- 210Difficult Questions You Should Be Asking Yourself - Brenden Kumarasamy
- 211How to Design A Life You Wouldn't Trade For Anything - Fraser Cameron
- 212David Burkus - How to Lead Teams From Anywhere
- 213Does Your Brand Need an Intervention - David Brier
- 214How to Stand Out in a Noisy World - Brendan Kane
- 215How to Unleash Your Creative Spirit and Stand Out with Video - Alex Sheridan
- 216How to Create your Brand with Content - John Espirian
- 217Practical Tips to Lead a More Mindful Life with Jay Abbasi
- 218How to Unleash Your Inner Child with Jeff Harry
- 219How to Fearlessly Lead a Mission-Driven Company - Wei Tai Kwok
- 220Why Receiving is the Most Important Thing - David Meltzer
- 221Special Best Of 50th Episode of Insight Out
- 222Lessons From Working At Amazon - Daniel Gray
- 223Connecting, Confidence, and Public Speaking - Aparna Mohla
- 224A Man of Great Discipline - Steve Wohlenhaus
- 2255 Steps to Create a Life-changing Morning Routine - Glenn Lundy
- 226How to Build a Personal Brand - Lorena Acosta
- 227Insights From a Career in the NFL - Jedidiah Collins
- 228How to Create an Indestructible Mindset - Ike Ikokwu
- 229How to Protect Ourselves During Extreme Stress - Deb Lewis (Part 2)
- 230How to Use Stress for Your Advantage - Deb Lewis (Part 1)
- 231How Perspective Changes Our Ability to Handle Adversity with Jordan Mendoza
- 232How to Make Emotions Work for You Instead of Against You with Justin Bariso
- 233Challenge Everything You Thought You Knew About Leadership with Marcia Daszko
- 234Becoming a Champion of Your Own Success with Donnie Boivin
- 235Why Movement is the Language of the Brain with Erik Reis
- 236Hard Work, Empathy, and People First Leadership with Josh Roth
- 237How to Build a Thriving Coaching Business with Christine Teh
- 238Treating Social Media Like A Science Experiment with Maayan Gordon
- 239The Power of Continuous Improvement with Keith Champion
- 240Love More and Give Without Expectations with Cory Warfield
- 241How to Avoid Being a Management Mess with guest Scott Jeffrey Miller
- 242How the World's Most Beloved Companies think about Customer Experience with David Fields
- 243Living a Purposed-filled Life with David Reichbaum
- 244Time Management is Really Self Management with Martin Wylie
- 245Programming Our Mind and Thinking in Versions with Daniel Gray
- 246Building a Referral-Based Business with Blake Maddox
- 247Success is Measured by Relationships with Networking Expert Dr. Bill Saleebey (also my Dad)
- 248Awakening Your Purpose with Jonathan Budd
- 249Trust Your Gut and Stop Waiting for Permission with Steve Truitt
- 250The Power of Trust, Strategic Advisors, and Partnerships with Randy Bishop
- 251The Audacity to Dream Big - Aparna Mohla
- 252Being Part of the Climate Solution with Wei Tai Kwok
- 253How to Activate the Genius of Others with Liz Wiseman
- 254Intentional Leadership with Chris Maddox
- 255Don't Limit Yourself or Underestimate the Value You Bring - Travis Walker
- 256Building a Values-Based Relationship Organization with Love and Trust - Joley Michaelson
- 257Tips on Career Advancement and Insights Into the World of Recruiting with Lacey Menchen
- 258Moneyball, Call Me Maybe, and Sales Insights with Mike Terry
- 259Overriding Our Survival Instincts with Mike Terry
- 260Chance Moments, Enthusiasm, and Riding the Highs and Lows of Life with Michael Mullen
- 261Consistency, Avoiding Distractions, and Living Your Fullest Potential with Ted Vergis
- 262Building a Talent Strategy to Achieve Business Success with Angel Franklin
- 263The Power of Gratitude, Perspective, and Serving Others with Chris Wahl
- 2645 Guiding Principles of Leadership Performance with Ben Putterman
- 265Tactical Advice for Leaders, Entrepreneurs, and Start-ups with Michele Magee
- 266Are You Willing to Die for What you Believe In? - Guest Andrew Wilhelms
- 267Build an Open Network and Get Off the Zombie Path! - Part 2 with Toby Corey
- 268Self-discovery, Vulnerability, Being in the Moment with JM Miller
- 269Leading a Zentrepreneur Life with Toby Corey
After 54 episodes I can honestly say I’ve learned something from each guest. Today’s guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch.
His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means:
- How to create a memorable tagline or band message – hint: think musically
- Building blocks of his Content DNA
- Using a manifesto to set expectations
- How to create a newsletter with double the average open rate
- Tips for creating content
- Number one secret for great copywriting
John’s Website:
Check-out John’s LinkedIn Loser video series:
https://espirian.co.uk/linkedin-loser/
Get your copy of his book, Content DNA here:
Links and Resources
15:47 Content DNA: Using consistency and congruence to be the same shape everywhere
42:37 Coschedule headline analyzer tool
42:40 Sharethrough headline analyzer tool
Social Media:
Linkedin: John Espirian
Twitter: espirian
Support the show (https://www.patreon.com/bePatron?u=23010497)
Insight Out Links:
Email > billy@insightoutshow.com
Instagram > @insightoutpodcast
YouTube > https://www.youtube.com/channel/UCXgR9qVXhRvXVqbb0FQoCmg
Facebook: https://www.facebook.com/insightoutshow/
LinkedIn: https://www.linkedin.com/company/insightoutshow/
TikTok > @insightout
Twitter > @insightoutshow
Check These Out:
- Why Receiving is the Most Important Thing – David Meltzer
- How to Unleash Your Creative Spirit and Stand Out with Video – Alex B Sheridan
- A Man of Great Discipline – Steve Wohlenhaus
- How to Fearlessly Lead a Mission-Driven Company – Wei Tai Kwok
- 5 Steps to Create a Life-changing Morning Routine – Glenn Lundy
