Bob Burg (author of The Go-Giver): What Great Influencers Have In Common

December 15, 2023

30:51

In this episode, Billy sits down with Bob Burg, author of a wealth of successful books on sales, marketing, and influence. Of his books, he calls one the cornerstone of his life’s work: Adversaries into Allies: Master the Art of Ultimate Influence.

They explore the themes he outlined in this insightful book, in addition to Bob’s primary framework: the Five Principles of Influence. If you’ve ever wanted to have more influence without resorting to manipulation, this conversation will guide you in the right direction.

Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years, he’s helped companies, sales leaders, and their teams communicate their value more effectively, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes, and political leaders, including a former United States President.

Although he was best known for his book Endless Referrals for years, it’s his business parable, The Go-Giver (coauthored with John David Mann), that’s captured the imagination of his readers.

The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, makes up over a million of Bob’s 2 million total book sales. Since its release, it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written and HubSpot’s 20 Most Highly-Rated Sales Books of All Time.

Tune in to hear Billy talk with Bob, who’s been named one of the 30 Most Influential Leaders by The American Management Association, and named one of the Top 200 Most Influential Authors in the World by Richtopia.

What we discussed with Bob:

[01:53] – About Bob’s dad Mike Burg
[02:53] – What ultimate influence means to Bob
[04:25] – Who is a genuine influencer
[07:16] – The life lesson he learned from his cat, Liberty
[10:40] – Basic principle of human nature
[13:12] – How he developed his ideas and thoughts
[17:43] – The relationship between self-control and character of a person
[19:23] – What can we do to control our emotions?
[23:30] – Why are clashes of beliefs so critical to an influencer?
[26:25] – Setting the proper frame to get desired results

Valuable Insights by Bob:

Influence is the ability to move a person to the desired action.
Great influencers don’t try to push their ideas to others.
Great influencers attract people.
If we want people to take action to go towards the desired outcome, it has to align with what they want. Their values and their goals have to align.
As human beings, one of the driving forces within us is freedom, making decisions for our lives.
Only when you’re the boss of yourself, then you’re in the position to take a potentially negative situation and turn it into a win.
Make sure that you’re the master of your emotions as opposed to your emotions being your master.

Notable Quotes:

[02:14] – “Tact is the language of strength.”

[05:15] – “People do things for their reasons, not our reasons.”

[15:54] – “By all means take your emotions along for the ride but make sure

you’re driving the car.”

[17:02] – “Self-control is the very essence of the character.”

More from Bob:

Bob Burg’s Books:

The Go-Giver Influencer

The Go-Giver

A Teacher’s Guide to The Go-Giver

The Go-Giver Leader

Adversaries into Allies

Go-Givers Sell More

Endless Referrals

The Success Formula

Bob’s Website: https://burg.com/

Connect with Bob on Social Media:

https://www.facebook.com/burgbob

https://twitter.com/bobburg

https://www.youtube.com/user/burgcommunications

https://www.linkedin.com/in/bobburg/

As the world of technology rapidly evolves, so do the possibilities of Artificial Intelligence (AI) applications. We are now on the cusp of an AI revolution that has the potential to revolutionize every aspect of our lives. But how do we use AI in a way that serves us, not at our detriment? In this episode, Cory Lopes-Warfield is back on Insight Out and he outlines the potential of AI and how to best utilize its capabilities.

Meet Cory Lopes-Warfield, Cory is a Linkedin influencer and has amassed nearly 500k followers on Linkedin. He has trained some of the other influencers on the platform and works with individuals looking to expand their influence on Linkedin. In addition, Cory is an early adopter expert of ChatGPT-3 and a leader in the tech world. Cory has been exploring the power of ChatGPT-3 and has seen its potential to revolutionize the way we work. He was enthralled by the possibilities of AI when he first encountered it, and he quickly realized its immense potential. Cory dedicated himself to learning AI and used its power to create amazing outcomes like business plans, resumes, and even a virtual avatar to help others reach their goals. With the introduction of GPT4, Cory is optimistic that AI can be used to improve the lives of people worldwide, from reducing greenhouse emissions to helping those who cannot afford coaching. He is determined to use AI to bring people together and create a better future.

Tune in now to discover the fascinating and powerful implications of AI applications

Here’s what Cory and I cover:

Cory shared some of the Powerful use cases of ChatGPT in his own exploration (00:06:30)
What are the differences of ChatGPT3 and ChatGPT4 (00:11:40)
What advice would Cory have for somebody who is wanting to use AI and ChatGPT (00:15:25)
Microsoft is about to embed OpenAI technologies into their office suite, and their search engine Bing (00:19:28)
What if AI can bring us closer together and provide us with basic income and a shared economy (00:27:30)
How AI will change the way we as humans think about creativity (00:33:40)
Cory shared other useful platforms (00:41:55)

Here are the steps you need to follow to also get maximized efficiency:

1. Ask Chat GPT to act as an expert in a specific field

2. Give it a detailed prompt and be specific

3. Ask it to format its response in a specific way (e.g. in bullet points or a drop-down table)

You can find Cory:

Personal website: https://coryconnects.com/

Company website: https://shedwool.com/

Linkedin: https://www.linkedin.com/in/corywarfield/

Instagram: Coryconnects

Twitter: @cory_warfield

Connect with me:

Email Addresses: billy@podify.com and saleebey@gmail.com